Research shows that our users respond well when funnelled to other meaningful products. We want to make this journey even easier for our users and encourage bundle purchasing with minimum clicks to purchase.
I led the redesign of the product bundling. All research, sketching and prototyping were conducted by myself. In addition, I worked alongside developers and a product team
• Increase average basket size across 5% of transactions by one additional basket item.
• Streamline the journey by limiting complication and clicks.
• Increase thirst for inspiration and brand loyalty
• Ensure Bundling and up-sell opportunities are accessible and clearly highlighted on Mobile as well as desktop.
All information in this case study is my own and does not necessarily reflect the views of Bonds.
Data from Google Analytics showed there is a higher than average CTR on relatable PDP up-sells. We want to make this even easier for our users and feature opportunities that allow buying bundles with minimum effort and clicks to purchase.
Inspiring, relatable product set-up is an integral part of the success of bundling. We can also leverage key looks that have been shot specifically to promote styled looks for the season where possible to inspire our users to add additional items to their basket.
“All my Shop the Look suggestions are Sold Out!”
“Only 1 part of my order has arrived?!”
Does the user get to see an alternative product option?
What is the shipment process for Split Shipments? How do we ensure Split shipments are mitigated?