I deliver data-driven results using a methodology of discovery, tried and tested design principals and post-implementation optimisation for an elegant and delightful user experience.

I use Google Analytics to make informed decisions, providing me with important information on numbers and statistics. With GTM tracking, I can create segments and analyse campaigns and it’s always my first go-to tool before starting a project.

Hotjar is a behavior analytics tool that uses clever quantitative features such as heatmaps, and session recordings. I use it to challenge internal misconceptions and validating hypothesis.

FullStory, although similar to HotJar, offers additional digital analytics with features like advanced search and rage click analysis. The developer tools are handy and as it’s compatible with Slack, I can highlight bugs instantly with my team.

Sketch is a fantastic toolkit that I use from my earliest ideas through to final artwork. I use Sketch to create high fidelity pattern libraries for all my developer components, ensuring consistency across brand and product.

I use InVision for interactive prototyping when usability testing. I also add all my visual design to InVision for client feedback. It’s really useful to use InVision when crosschecking designs across different devices.

I use Jira and Confluence to manage technical UX documentation and visualisation. It’s great to keep track of missing features and allows me to feedback fast. Documentation is a highly collaborative process and Jira is flexible enough to involve many different people from different departments.